Tiger Woods

The entire world knows that Tiger Woods had a sex scandal.  Many people who've never watched golf and wouldn't know which end of a 9 iron to use when putting off the tee know all about Eldrick Woods's marriage.


He has earned close to a billion dollars in endorsements by pushing his image as the best golfer in the world with a stunning wife, beautiful children and multi-racial background.  He has invented his own ethnic designation by calling himself "Cablinasian" which incorporates his caucausian, black, indian and asian backgrounds.


In short, Tiger Woods sold his image to the core.  


In the aftermath of the scandal, he entered a treatment program and then held a press conference where he apologized to those he had disappointed but asked for privacy and that his family be left alone.


Then the day before he returns to play at the Masters (the most prestigious golf tournament in the world), we see this:


http://www.youtube.com/watch?v=6FjYMwPirrI


A new ad by Nike with Tiger staring blankly into the camera while the voice of his late father asks "what have you learned."


I'm not sure what his father thinks of this voice over.  Obviously its impractical to ask him.  


Here is some advice for Tiger:  If you want to guard your family's privacy, stop using them for publicity stunts like this.  Shut up and play golf, that's what you are good at and if that is all you did, then people would leave you alone.